Self-Updating Content Calendar & Asset Library

Plan, create, and publish consistent content—automated with free AI tools and an open-source asset library.

Who it’s for: Small marketing teams looking to scale content operations.

G. Sheets

AI-powered calendar

ResourceSpace

Asset library (DAM)

Make.com

Automation builder

Canva

Fast asset creation

Step-by-Step Guide

  1. 1

    Phase 1: Plan Content

    Populate the ‘Ideas’ tab in Google Sheets. Use GPT for Sheets formulas to expand each idea into outlines and platform-specific captions.

  2. 2

    Phase 2: Create & Store Assets

    Generate visual assets in Canva or upload originals to ResourceSpace (or Google Drive). Assets are auto-tagged and saved via Make.com.

  3. 3

    Phase 3: Publish & Refresh

    When a row’s status is set to “Ready”, Make.com pulls the copy and assets, formats them, and schedules the posts via Buffer or native schedulers.

  4. 4

    Phase 4: Implement Self-Updating Mechanisms

    Performance metrics flow back into the calendar. AI suggests refreshing underperforming posts quarterly based on analytics.

Stats

Content Planning Time Reduction: 60-75%
Ongoing Maintenance: 2-3 hours/week

Pro Tips

  • Use Google Drive if you don’t want to set up ResourceSpace.
  • Use Make.com’s free tier for single-team setups.
  • AI adds tags from captions for better asset discovery.
  • Flag posts below KPI thresholds for an automatic refresh.