Build a Competitive Intelligence AI Pipeline

Automate competitor monitoring, data analysis, and strategic reporting using a powerful stack of AI tools.

Who it’s for: Strategists, marketers, and product managers.

Browse.ai

Data extraction

ChatGPT

Data analysis

G. Sheets

Data storage

Looker Studio

Reporting

Zapier

Automation

Step-by-Step Guide

  1. 1

    Phase 1: Automated Data Collection

    Use Browse.ai to set up robots that monitor competitor websites, social media, and pricing pages. Schedule them to run daily or weekly.

  2. 2

    Phase 2: AI-Powered Analysis

    Pipe the extracted data into Google Sheets. Use ChatGPT with the Sheets extension to summarize changes, analyze sentiment, and identify trends.

  3. 3

    Phase 3: Automated Reporting & Alerts

    Connect Google Sheets to Looker Studio to create a live dashboard. Set up Zapier to send Slack or email alerts for significant competitor updates.

  4. 4

    Phase 4: Strategic Action

    Use the insights from your dashboard to inform your marketing strategy, product development, and sales tactics on a weekly basis.

Stats

Time Saved: ~10-15 hours/week
Cost Breakdown: $20-$50/month

Pro Tips

  • Start with 2-3 key competitors to keep the data manageable.
  • Use ChatGPT to generate the initial dashboard structure ideas.
  • Refine your data extraction robots quarterly to adapt to website changes.
  • Create separate dashboard pages for different data types (e.g., pricing, social).