Complete Customer Persona Development System

Generate detailed, research-backed customer personas by combining free analytics and AI research tools.

Who it’s for: Marketers, solopreneurs, and small business owners.

GA4

Audience data

ChatGPT

Data analysis

Perplexity

AI research

Canva

Visual templates

Notion

Documentation

Trello

Collaboration

Step-by-Step Guide

  1. 1

    Gather Audience Data

    Use Google Analytics, Meta Audience Insights, and Search Console to export demographic and behavioral data.

  2. 2

    Analyze with ChatGPT

    Paste all collected data into ChatGPT and ask it to identify psychographics, values, and behaviors.

  3. 3

    Expand Research with AI

    Use Perplexity, Gemini, or Poe to research common pain points, trends, and motivations for your target audience.

  4. 4

    Design and Document Personas

    Prompt ChatGPT to generate detailed persona profiles. Design them in Canva for visualization and store them in Notion or Google Docs for sharing.

Stats

Time Saved: ~6-8 hours/persona
Cost Breakdown: $0/month

Pro Tips

  • Start with your existing analytics before expanding research.
  • Revisit and update personas quarterly with fresh data.
  • Use Canva’s free persona templates for client-ready visuals.
  • Keep all personas centralized in Notion or Google Docs.