Build an AI-Driven User-Generated Content Pipeline

Continuously discover, collect, moderate, and publish user-generated content with light automation and minimal costs.

Who it’s for: Marketers, small teams, and solo operators.

Brand24

Monitoring & discovery

Onstipe

Collection & scraping

Sightengine

Safety & moderation

Kemb AI

Tagging & classification

Airtable

Database & curation

Buffer

Publishing & rights

Step-by-Step Guide

  1. 1

    Discover & Aggregate Content

    Set up keyword and hashtag streams in Brand24. Use Onstipe or a scraper to collect posts and store them in an “inbox” folder or table.

  2. 2

    Moderate & Enrich with AI

    Automate moderation with Sightengine or Hive. Use Kemb AI or OpenAI to generate tags, sentiment, and a quality score for each item.

  3. 3

    Orchestrate & Curate

    Use Zapier or Make.com to connect your tools. Build a curation workspace in Airtable or Notion with views for different stages of the pipeline.

  4. 4

    Enhance, Manage Rights & Publish

    Use Canva to enhance creatives. Trigger rights requests with Flowbox. When approved, schedule the content for publishing via Buffer or SocialBee.

Stats

Time Saved: ~6-10 hours/week
Cost Breakdown: $0/month (on free tiers)

Pro Tips

  • Design your hashtags with a mix of brand, campaign, and product tags.
  • Weight sentiment and engagement higher than volume in your quality score.
  • Log creator handles, timestamps, and proof of rights.
  • Use top-performing UGC to guide your next campaign brief.