Brand Monitoring System

Build a system to collect mentions, analyze them with AI, and generate responses automatically, with human-in-the-loop approval.

Who it’s for: Marketing teams, social media managers, and customer support leads.

Google Alerts

Web Monitoring

Social Searcher

Social Collection

Make.com

Automation

ChatGPT

AI Processing

Claude

Response Generation

Google Sheets

Storage & Reporting

Step-by-Step Guide

  1. 1

    Data Collection & Monitoring

    Set up Google Alerts and Social Searcher to capture mentions across the web and social media. Use a keyword dictionary to reduce noise.

  2. 2

    Automation & Integration

    Use Make.com to normalize incoming data, deduplicate mentions, and route them for AI processing or to human channels based on rules.

  3. 3

    AI Processing & Response

    Apply AI (ChatGPT/Claude) to score sentiment, detect urgency, and categorize mentions. Generate draft responses matching your brand voice.

  4. 4

    Reporting & Improvement

    Centralize all data in Google Sheets. Create daily and weekly reports to track KPIs. Use the data to continuously improve your prompts and rules.

Stats

Time Saved: 15-20 hrs/week
Cost Breakdown: $0-$20/month

Pro Tips

  • Maintain a living keywords sheet and update it weekly.
  • Use context-aware prompts that include user history when available.
  • Prioritize human review for legal, safety, or financial claims.
  • Keep a repository of approved response templates for crisis communication.