AI-Powered Conversion Rate Audit and Optimization System

Build a systematic, AI-powered CRO process to analyze user behavior, audit landing pages, and optimize continuously.

Who it’s for: Marketers, solopreneurs, and small teams.

GA4

Funnel analysis

Hotjar

Heatmaps & surveys

ChatGPT

CRO audits & copy

Claude

Conversion copy

VWO

A/B testing

Make.com

Automation

Step-by-Step Guide

  1. 1

    Foundation Setup & Analytics

    Install GA4 and Hotjar to define conversion events and gather user behavior data. Launch exit-intent surveys to capture feedback.

  2. 2

    AI-Powered Conversion Audit

    Use ChatGPT to analyze page screenshots for CRO issues. Use Claude to rewrite headlines and CTAs using the AIDA framework.

  3. 3

    Experimentation & Testing

    Run A/B tests on headlines, buttons, and forms using VWO’s free plan. Track high-impact changes and validate improvements.

  4. 4

    Automation & Continuous Monitoring

    Use Make.com or Zapier to connect forms and CRM triggers. Review GA4 and Hotjar data weekly to find new optimization opportunities.

Stats

Time Saved: ~6-8 hours/week
Cost Breakdown: $0-$30/month

Pro Tips

  • Build a prompt library for CRO audits and email writing.
  • Start by testing one element at a time (e.g., headline).
  • Prioritize changes with the highest potential impact.
  • Document results for every test to build a knowledge base.