Audience Research & Custom Audience System

Automatically research your audience, segment contacts, and build/refresh custom audiences across channels.

Who it’s for: Growth marketers, solo founders, and performance teams.

GA4

Behavior & Demographics

Meta

Social Insights

KNIME

No-Code Data Prep

Talkwalker

Social Listening

HubSpot

CRM & Dynamic Lists

Zapier

Automation

Step-by-Step Guide

  1. 1

    Collect Data

    Use GA4 and Meta Business Suite to gather core behavior and demographic data. Use Talkwalker for social listening and sentiment analysis.

  2. 2

    Analyze & Segment

    Use no-code tools like KNIME or Orange3 for data prep and clustering. Use Python for more advanced K-means or RFM automations.

  3. 3

    Activate Audiences

    Use HubSpot CRM to create dynamic lists based on your segments. Sync these lists to Mailchimp for email campaigns.

  4. 4

    Automate & Report

    Use Zapier to automate workflows between your tools. Build dashboards in Looker Studio to monitor performance and report on insights.

Stats

Time Saved: N/A
Cost Breakdown: Starts at $0

Pro Tips

  • Start with free tools and upgrade modularly as needed.
  • Focus on the full loop: collect, analyze, segment, activate, and learn.
  • Use product analytics tools like Usermaven for real-time segments.
  • Build dashboards in Looker Studio for easy reporting.