Competitive Intelligence Automation

Automate the collection, monitoring, and visualization of competitor data—from news and traffic to SEO and content trends.

Who it’s for: Marketers, growth teams, and small businesses.

G. Alerts

News & Mentions

Similarweb

Traffic Insights

Ubersuggest

SEO Analysis

BuzzSumo

Content Trends

n8n

Automation

G. Sheets

Data Consolidation

Step-by-Step Guide

  1. 1

    Define & Monitor

    Define your competitors and set up Google Alerts for their brands, products, and executives. Use Similarweb and Ubersuggest to analyze their traffic and SEO performance.

  2. 2

    Automate Data Collection

    Use an open-source tool like n8n to configure workflows that detect website changes, track pricing, and monitor new content from your competitors, triggering real-time alerts.

  3. 3

    Consolidate & Visualize

    Export all collected data into a central Google Sheet. Connect this sheet to Google Data Studio or Tableau Public to build dashboards for visual benchmarking.

  4. 4

    Review & Refine

    Review your dashboards weekly to track trends and refine your alerts. Use this data to track monthly and quarterly benchmarks against your competitors.

Stats

Time Saved: 5-7 hours/week
Cost Breakdown: $0/month

Pro Tips

  • Use advanced operators in Google Alerts (e.g., `-jobs`) to reduce noise.
  • Rotate your keyword searches in Ubersuggest to stay within the free daily limits.
  • Archive competitor changes in Google Sheets for year-over-year analysis.
  • Add Slack or Email notifications via n8n for real-time competitor alerts.