Create a Full Marketing Plan from a Text Brief
Build a complete, strategic marketing plan from a simple text brief using free or standard-tier AI tools.
Who it’s for: Freelance marketers, startups, and small marketing teams.
Strategy, personas, & SWOT
SEO & competitor research
Blog, email, & ad copy
Visual assets & templates
Email campaign delivery
Task management & tracking
Step-by-Step Guide
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1
Draft Strategy with ChatGPT
Use ChatGPT to extract goals from a brief and draft the plan structure, including a SWOT analysis and buyer personas.
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2
Research Market Opportunities
Use Ubersuggest for keyword research, GA4 to analyze traffic, and HubSpot CRM for contact insights.
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3
Generate and Refine Content
Create copy for blogs, emails, and social posts with Copy.ai. Refine and collaborate on drafts in Google Docs.
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4
Design Branded Assets
Use Canva to create visual assets, pitch decks, and branded templates for all campaign channels.
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5
Schedule and Automate
Schedule email campaigns in Mailchimp and social posts in Buffer. Connect tools with Zapier to automate handoffs.
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6
Track and Manage with Trello
Input your brief and plan into Trello. Use columns to manage tasks from research to execution and track progress.
Stats
Pro Tips
- Prompt ChatGPT with frameworks like AIDA to fine-tune copy.
- Use Google Docs “Version History” for a clear audit trail.
- Repurpose strong content across different channels.
- Create reusable Canva templates for recurring reports.