Draft Dynamic Email Body Copy from Customer Profile Data

Automatically generate personalized email copy from customer data, combining segmentation, AI, and automation.

Who it’s for: Marketers, small businesses, and agencies.

HubSpot

Customer management

G. Sheets

Data & segmentation

ChatGPT

Personalized copy

MailerLite

Email delivery

Make.com

Automation

Step-by-Step Guide

  1. 1

    Prepare Customer Data

    Create profile fields in Google Sheets or HubSpot (e.g., Purchase History, Engagement Level). Segment customers into groups like VIPs or New Subscribers.

  2. 2

    Generate AI Templates

    Prompt ChatGPT or Gemini to create segment-based email templates with dynamic variables like `{{First_Name}}` and `{{Product_Interest}}`.

  3. 3

    Set Up Automation

    Use Make.com to trigger a workflow when a contact is updated. The workflow sends data to ChatGPT, gets the personalized copy, and sends the email via MailerLite.

  4. 4

    Define Personalization Rules

    Set up rules for dynamic content, such as showing different product recommendations or CTAs based on the customer’s segment and behavior.

Stats

Time Saved: ~80%
Cost Breakdown: $0/month

Pro Tips

  • Test multiple AI prompt styles for the best engagement.
  • Refresh personalization rules monthly.
  • A/B test subject lines and CTAs for each segment.
  • Start with one customer segment and expand gradually.