Market Opportunity Analysis System

Deploy an AI-powered system to collect data, analyze competitors, size the market, and publish an interactive insights dashboard.

Who it’s for: Growth teams, product marketers, and founders.

ChatGPT

Analysis & Synthesis

Perplexity

Deep Research

Google Trends

Demand Signals

SEMrush

Competitor Intel

Looker Studio

Dashboards

Make.com

Automation

Step-by-Step Guide

  1. 1

    Scope & Research

    Define your market, ICP, and research questions. Use Google Trends for demand signals and tools like SEMrush for the competitive landscape.

  2. 2

    Voice of Customer (VoC)

    Launch surveys with Google Forms and run customer interviews. Use Otter.ai for transcripts and Claude for summarizing key insights.

  3. 3

    Market Sizing & Scoring

    Use TAM/SAM/SOM calculators and Census data to size the market. Score opportunities based on growth, competition, and ICP fit.

  4. 4

    Synthesize, Report & Automate

    Use ChatGPT to craft the narrative from your data. Build a Looker Studio dashboard and use Make.com to automate monthly data refreshes.

Stats

Time Saved: 60-80%
Cost Breakdown: $0-$65/month

Pro Tips

  • Triangulate your market size (TAM) using multiple methods for accuracy.
  • Keep a detailed “sources ledger” in Notion to track all your data points.
  • Use prompt libraries for repeatable competitor and SWOT analyses.
  • Automate a monthly refresh for key data points like trends and mentions.