SEO Content Refresh Workflow

Transform underperforming content into SEO-optimized pieces using AI-assisted analysis, rewriting, and automation.

Who it’s for: Content marketers, SEO specialists, and agencies.

Google Search Console

Performance data

GA4

Traffic insights

ChatGPT

Gap analysis & rewrite

Grammarly

Style polishing

Canva

Visual updates

Screaming Frog

Technical audit

Step-by-Step Guide

  1. 1

    Audit & Data Collection

    Export performance data from Google Search Console. Identify URLs ranking in positions 8–20 as your primary optimization targets.

  2. 2

    AI-Powered Content Gap Analysis

    Use ChatGPT with SEO prompts to highlight missing subtopics, keyword opportunities, and outdated information in your content.

  3. 3

    Refresh & Rewrite Content

    Use ChatGPT to rewrite underperforming sections, integrating new keywords. Use Grammarly to polish readability and brand tone.

  4. 4

    Publishing & Monitoring

    Roll out updates gradually. Monitor weekly via Google Search Console and monthly for traffic improvements in Google Analytics.

Stats

Time Saved: ~6-8 hours/cycle
Cost Breakdown: $0-$195/month

Pro Tips

  • Prioritize pages already ranking in the top 20 for fastest wins.
  • Use AI prompts tailored for featured snippets to secure position zero.
  • Batch process meta descriptions and schema with AI for efficiency.
  • Always review AI outputs for accuracy, tone, and brand alignment.
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